KA
Khairul Aming
Verified@khaborneo ยท Malaysia's #1 F&B Content Creator
10.2MTikTok
2.8MInstagram
1.2MYouTube
850KTwitter
Journey Timeline
2019
First TikTok
Started cooking content from home kitchen
2020
Viral Hit
Ayam masak lemak video hit 5M views
2021
Sambal Nyet Launch
First batch sold out in 2 minutes
2022
1M Followers
Reached first million on TikTok
2023
Built Factory
Expanded to full production facility
2024
5M+ Followers
Became top F&B creator in Malaysia
2025
10M+ Followers
Household name, multiple product lines
Key Insights from Analysis
Authenticity First
Priority: 10Shows real cooking process, mistakes and all
Consistent Posting
Priority: 9Posts 2-3 TikToks daily during growth phase
Storytelling
Priority: 9Every recipe has a story - childhood, family, culture
Educational + Entertainment
Priority: 8Teaches while being entertaining (edutainment)
Recently Analyzed Posts
| Post Title | Platform | Views | Engagement | Key Lesson | |
|---|---|---|---|---|---|
| Sambal Nyet Restock Announcement | TikTok | 4.2M | 18.2% | Scarcity creates demand | |
| Behind the Factory | 890K | 12.5% | Transparency builds trust | ||
| Cooking with Family | YouTube | 1.1M | 8.9% | Personal stories resonate |
Your Success Action Plan
Based on Khairul Aming's strategies, here's your personalized roadmap:
Week 1-2
Content Foundation
- Setup TikTok + Instagram
- Create 10 recipe videos
- Establish posting schedule
Week 3-4
Growth Phase
- Post 2-3x daily
- Engage with comments
- Collaborate with 2 creators
Month 2
Monetization
- Add affiliate links
- Create first product MVP
- Test scarcity marketing
Month 3+
Scale
- Analyze top performers
- Double down on winners
- Launch product officially